Contrarian Group Financial Planning

Contrarian Group Financial Planning was established in 2018 by Damian Liddell, who owns and operates the business. Damian Liddell has been a Financial Planner for over 20 years. He holds a Bachelor of Commerce, is a Certified Financial Planner™, and an SMSF Specialist Advisor™.

Damian Liddell is often quoted on financial planning matters in the Australian Financial Review. Contrarian Group Financial Planning is part of the Most Trusted Adviser network, an independent initiative by Beddoes Institute. The firm provides unbiased, independent financial planning advice to clients in Bendigo, Central Victoria and beyond.

Contrarian Group Financial Planning draws consistent praise for adviser Damian, who is named in most accounts of the firm's work. Clients portray him as honest and approachable, with several highlighting his willingness to be candid about whether his services were genuinely needed rather than pushing a product. A point made in several accounts is reliability: queries are answered without delay and undertakings are followed through. Long-term clients, among them one who has relied on him since retiring, stress his focus on securing a sound outcome rather than pursuing commissions, together with the effort he invests in staying across new products and strategies.

Goal setting is described as a practical strength, with achievable objectives reaching fruition over time. Communication is clear and steady, both in meetings and in later follow-up, and his manner is repeatedly called polite and knowledgeable. The advice itself is valued for being tailored and straightforward, with clients feeling comfortable raising any question. Trust built over multiple years is a recurring theme, and the work covers financial planning, retirement guidance and general financial advice.